ADVOKS GLOBAL · KENYA
County Outdoor Advertising Control Act
5. Consideration of application
Edition: 2022-12-31 · In force
5. Consideration of application
In considering an application for a licence under section 4, the county executive committee member shall take into account—(a)the effect the advertisement will have on the general characteristics of the area, including its effect on any features of historic, archaeological, architectural, landscape, cultural or other characteristics;(b)whether the proposed advertisement will—(i)endanger or obscure anyone using any highway, railway, waterway, dock, harbour or aerodrome;(ii)hinder the reading or interpretation of any traffic sign, railway signal or aid to navigation by water or air;(iii)hinder the operation of any device used for the purpose of security, surveillance or for measuring the speed of any vehicle;(iv)be so distracting or confusing as to pose a hazard to road users in the vicinity of the advertisement; or(v)obscure any existing and legally erected advertisement;(c)the position of the advertisement on the host building, its scale, size dominance and sitting in relation to that building and characteristics of the surrounding area;(d)the effect of the proposed advertisement when read with other advertisements on the building or in the surrounding area and whether the erection of the advertisement will result in clutter;(e)the design and materials of the advertisement or the structure containing the advertisement and its impact on the appearance of the building on which it is to be erected;(f)in the case of a freestanding advertisement, the design and materials of the structure and its impact on the appearance and character of the area where it is to be located; and(g)the impact of the advertisement, including its size, scale and levels of illumination, on the amenities of people living nearby and the potential for light pollution.