ADVOKS GLOBAL · KENYA
The Breast Milk Substitutes (Regulation and Control) (General) Regulations
19. Labelling of infant formula and follow-up formula
Edition: 2022-12-31 · In force
19. Labelling of infant formula and follow-up formula
(1)A person shall not offer for sale or sell infant formula and follow-up formula unless the container and the label affixed thereto, contains the following words expressed in English or Kiswahili language in bold and conspicuous characters in a prominent position and in not less than fifty percent (50%) of the size of the largest words on the label in red lettering on white background and not less than 3 mm in height based on the lower case "o" preceded by the word "WARNING" in capital letters:"Breast milk is best. Breast milk is ideal for the healthy growth and development of infants and young children. It protects against potentially fatal diarrhea, lung infections and other illness. It is often difficult to resume breastfeeding after beginning to feed your baby breast milk substitutes."(2)The label on any container of infant formula shall—(a)not include words such as "maternalised" or "humanised" or images, symbols or words that glorify or otherwise imply that feeding infants breast milk substitutes is natural or promotes cognitive, growth or other developmental goals;(b)not contain any text, graphics or pictures that may tend to discourage breastfeeding;(c)specify the source of protein; and(d)in case of follow up formula, state that the product shall not be used for infants who are less than six months old.