ADVOKS GLOBAL · KENYA
The Breast Milk Substitutes (Regulation and Control) (General) Regulations
37. Contents of information, education and communication materials
Edition: 2022-12-31 · In force
37. Contents of information, education and communication materials
The contents of the information, education and communication materials under these Regulations shall—(a)be written in easily readable and understandable English or Kiswahili;(b)not make reference to any brand name or logo of any breast milk substitutes;(c)substitute, pre-packaged complementary food or designated product;(d)not give an impression or create a belief that a designated product is equivalent to, comparable with or superior to breast milk or to breastfeeding;(e)not include a brand name, logo or name of the manufacturer or distributor of designated products or pre-packaged complementary food;(f)include only factual, scientific and current information and is not presented in any picture that encourages bottle feeding or discourages breastfeeding;(g)comply with the provisions of the Act and these Regulations;(h)not include a photograph of an infant; and(i)not include words or images that create the impression that the use of designated products are manufactured in accordance with the recommendation of a health professional registered under any of the health professional regulatory bodies in Kenya.