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The Companies (General) Regulations

12. Criteria for determining offensive or undesirable names

Edition: 2022-12-31 · In force

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12. Criteria for determining offensive or undesirable names

The Registrar is required to apply the following criteria in determining whether a particular name is offensive or undesirable or contrary to the public interest—
(a)the name includes "co-operative", "society" or "trade union "or any variant or synonym of those words;
(b)the name suggests an association with, or the patronage of, the State or any of its agencies, unless there are circumstances that justify its use;
(c)the name suggests an association with, or the patronage of, a foreign government or an embassy, high commission or consulate representing such a government in Kenya;
(d)the name suggests an association with, or the patronage of, a county government;
(e)the name comprises an acronym that will render its use vague or uncertain;
(f)the name includes a name that is identical or confusingly similar to a registered trade mark unless a document signed by the owner of the trade mark and indicating consent to its use is provided;
(g)the name is such that the Registrar believes on reasonable grounds that there is reasonable possibility that it could offend members of a particular community or ethnic or racial group.
[L.N. 19/2017, r. 3.]
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Source: Kenya Law